Glossary

Explore terms related to forecasting and the mobile gaming industry.

A

A

Actuals

Actuals

Average Revenue Per Daily Active User

Average Revenue Per Daily Active User

B

B

Back Testing

Back Testing

Baseline Extrapolation

Baseline Extrapolation

Blended ROAS

Blended ROAS

Business Intelligence

Business Intelligence

C

C

Cohort

Cohort

Cohort Cooling

Cohort Cooling

Cost Per Acquisition

Cost Per Acquisition

Cumulative Revenue

Cumulative Revenue

Customer Lifetime Value

Customer Lifetime Value

D

D

Daily Active Users

Daily Active Users

Daily New Users

Daily New Users

Data Driven Decision Making

Data Driven Decision Making

Data Integration

Data Integration

Data Visualisation

Data Visualisation

Day Since Install

Day Since Install

Dirty Data

Dirty Data

Dolphins

Dolphins

F

F

Forecast

Forecast

Forecast Error

Forecast Error

Golden Cohort

Golden Cohort

L

L

Lifetime Value

Lifetime Value

M

M

Machine Learning

Machine Learning

Marketing Spend

Marketing Spend

Meta

Meta

Min-maxing

Min-maxing

Minnows

Minnows

Monetisation

Monetisation

P

P

Paid ROAS

Paid ROAS

Payback Period

Payback Period

Predictive Analytics

Predictive Analytics

Price Volume Curve

Price Volume Curve

R

R

Retention

Retention

Return on Advertising Spend

Return on Advertising Spend

S

S

Scenario

Scenario

Seasonality

Seasonality

Segment

Segment

Soft Launch

Soft Launch

U

U

User Acquisition

User Acquisition

Whales

Whales